New Zealand Case Studies
The Good One Party Register is a Police-led initiative to decrease adverse events resulting from parties in Christchurch, particularly with tertiary students in the Riccarton West area. Set up in February 2014, Good One is a website http://goodone.org.nz/ where anyone can register the details of an upcoming party. After registration, a Police representative usually contacts the party host to talk through party management advice and become a contact point for further enquiries or assistance. In 2015, Good One expanded to north and mid-Canterbury. Over 35,000 party people have attended Good One registered parties in Canterbury since its launch.
The "What About You?" campaign used social norm marketing strategies to communicate truthful messages about low-risk drinking and challenge students’ misperceptions of peer drinking norms, to lead to a positive change in drinking behaviour.